Commercial strategy, market insights, and launch planning
for life sciences companies — from early-stage startups to established organizations.
Jen Keeler
Founder & Principal
20+ Years of Corporate Strategy & Marketing Leadership Experience
I help life sciences companies turn strategy into commercial success. With more than 20 years of global experience, including leading strategy and marketing initiatives at Boston Scientific, I develop practical marketing and commercial strategies that deliver results. I understand what it takes to build a strong plan — and to execute it.
Bridging the Gap Between Planning and Execution
A strategy is only valuable if it can survive real-world challenges such as budget constraints, regulatory requirements, shifting priorities, and sales force adoption. I work alongside your team to answer critical business questions, align stakeholders, and translate insight into action, ensuring strategy becomes execution.
Expertise Backed by the Right Network
When specialized perspectives are needed, I draw on a trusted network of experts, including reimbursement and market access specialists, regulatory advisors, key opinion leaders, physician and patient recruitment partners. This expertise helps ensure strategies are grounded in clinical, economic, regulatory, and market realities.
Practical Guidance for Every Stage of Growth
Whether you're preparing for investment milestones, launching new products, or leading growth within a complex organization, I apply proven strategic frameworks tailored to your business. Together, we'll navigate complexity, uncover opportunities, and create a clear path forward with confidence.
How I Can Help
Research & Analytics
Concept, message, and pricing research
Conjoint / MaxDiff analysis and segmentation
Brand tracking, satisfaction, and NPS research
Attitude and usage studies
Ad, creative, and claims testing
Customer journey mapping
Market sizing and demand forecasting
Research Design & Methods
In-depth interviews
Focus groups
Online surveys
Advisory boards
Secondary research
Strategy & Advisory
Market opportunity assessment
Portfolio strategy
Go-to-market strategy and frameworks
KOL engagement strategy
Launch readiness
Lifecycle optimization
Competitive response planning
Scenario planning and prioritization
Cross-functional alignment
Brand strategy and positioning
Pricing strategy
