Commercial strategy, market insights, business case development, and launch planning for life sciences companies - from early-stage startups to established organizations.

Jen Keeler
Founder & Principal

20+ Years of Corporate Strategy & Marketing Leadership Experience

I help life sciences companies turn strategy into commercial success. With more than 20 years of global experience, including leading strategy and marketing initiatives at Boston Scientific, I develop practical marketing and commercial strategies that deliver results. I understand what it takes to build a strong plan - and to execute it.

• Led commercial strategy for a $500M global franchise

• Supported $775M+ in acquisitions

• Launched six medical devices and five diagnostic tests

• Drove award-winning patient awareness campaigns

Bridging the Gap Between Planning and Execution

A strategy is only valuable if it can survive real-world challenges such as budget constraints, regulatory requirements, shifting priorities, and sales force adoption. I work alongside your team to answer critical business questions, align stakeholders, and translate insight into action, ensuring strategy becomes execution.

Expertise Backed by the Right Network

When specialized perspectives are needed, I draw on a trusted network of experts, including reimbursement and market access specialists, regulatory advisors, key opinion leaders, physician and patient recruitment partners. This expertise helps ensure strategies are grounded in clinical, economic, regulatory, and market realities.

Practical Guidance for Every Stage of Growth

Whether you're preparing for investment milestones, launching new products, or leading growth within a complex organization, I apply proven strategic frameworks tailored to your business. Together, we'll navigate complexity, uncover opportunities, and create a clear path forward with confidence.